Embedded giving is the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction. For example, rounding up your phone bill to make a gift to charity. Or using your own grocery bag and donating the nickel that the store gives you to a local homeless shelter. Or using a specific search engine because it donates a small portion of its advertising revenue to charity.
- Lucy Bernholz
NeoAid is a way of making conscious decisions in your daily activities to benefit people and the planet.
You get to choose which charities you support. Currently you can select from any one (or more) of seven non-profit organisations but in the future they intend to extend that!
Its easy to sign up - only takes a couple of minutes to be up and running generating donations for charity and it really doesn't cost you a thing!